Dou
Branding strategy and identity for local dumpling delivery brand Dou.
We wanted to create an authentic Chinese dumplings brand in Medellin (COL) that brings new gastronomic ideas to the city and becomes an informative channel about Chinese food and culture.
Role
Brand Strategy
Brand Design
Agency
-
Client
Daniel Orozco
Year
2020
To create a brand with a strong purpose, before jumping into visuals, we worked together (client and myself) to create discussion, and understand why we're creating this and what we want to be. These definitions covered all the brand work including naming exercises and of course, the brand visuals themselves.
Feed your knowledge
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Feed your knowledge 〰️
It’s important to create visual identities that tell the brand story or the brand purpose. For each exploration, there was a rationale that gave the design a reason why, for example:
